- Digital May Kill Lazy Viewers (If They Don't Kill Digital First)
VidBlog, P.J. Bednarski - Thursday, October 6, 2016
Everybody wants ala carte content. But if that becomes the digital landscap ...
- 'SNL 'Reinforces Opinions Of Trump, Clinton
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, October 5, 2016
The 2016 presidential election has been wild fodder for comedians and talk-sh ...
- Mid-Roll Digital Video Ads Rise
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2016
Mid-roll video ads rose to a 24% share in April 2016 fr ...
- Driving Data For Agencies: Q&A With Centriply
MediaDailyNews, Charlene Weisler - Tuesday, October 4, 2016
Among the many data-driven platform companies in the media ecosystem today, Centrip ...
- When TV And Digital Merge, Good Things Happen
Online Spin, Cory Treffiletti - Wednesday, October 5, 2016
According to many sources from Forrester and beyond, this is the ye ...
- NEW! Meet Pixel, A Phone Made By Google
Out to Launch, Amy Corr - Tuesday, October 4, 2016
Columbia Sportswear wants a director of toughness. Is Sleeping Beauty faking i ...
- Blue Point Brewing Company Redesigns Packaging, Launches Ad Campaign
Out to Launch, Amy Corr - Wednesday, October 5, 2016
The Blue Point Brewing Company updated its packaging for the first ti ...
- Silk Wants Consumers To Drink Their Snacks
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Some people prefer to drink their calories, but I am not o ...
- Snaps Launches Mr. Robot Emojis App
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Random App of the week:USA Network partnered with mobile messaging platfor ...
- Twitter Amplify Inks Deal With The CW, Ford Motor
Television News Daily, Wayne Friedman - Tuesday, October 4, 2016
Continuing to pursue TV-related ad deals, Twitter disclosed an "upfront" deal wi ...
- TV Might Be Everywhere -- But Viewers Aren't
TV Everywhere, Steve Sternberg - Wednesday, October 5, 2016
Throughout the history of television measurement, there was a certain level ...
- Future TV Show Promotion Value: Disney May Have Formula
TV Watch, Wayne Friedman - Wednesday, October 5, 2016
A couple of days ago, Twitter entered the ranks of possible takeov ...
- VP Debate Postmortem: Unflappable Pence Won Against Smug Kaine
TVBlog, Adam Buckman - Wednesday, October 5, 2016
Who won the vice presidential debate? The answer depends on the criter ...
- Is The NFL Getting Too Long For The Digital World?
VidBlog, P.J. Bednarski - Wednesday, October 5, 2016
What's behind the big dip in prime-time NFL ratings. Could it ...
- Vice's UK TV Channel Is Struggling
Around The Net In Television, Gavin O'Malley - Tuesday, October 4, 2016
Vice Media’s new UK TV channel appears to be struggling. “Vice’s much-hyp ...
- NEW! In Geico Ad, Sleeping Beauty Isn't Really Asleep
Out to Launch, Amy Corr - Monday, October 3, 2016
Even Sleeping Beauty needs some alone time, meaning all that slumbering mig ...
- Cross-Media Ad Selling Expected To Rise For TV Advertisers
Television News Daily, Wayne Friedman - Monday, October 3, 2016
With traditional TV viewing continuing to show declines, a greater percentage ...
- No Entertainment/Licensing Money For NCAA Athletes
TV Watch, Wayne Friedman - Tuesday, October 4, 2016
The U.S. Supreme Court has decided determining whether college athletes should ...
- VP Debate Preview: Quadrennial Battle Of The Sideshow Bobs
TVBlog, Adam Buckman - Tuesday, October 4, 2016
The one night when each running mate stands in for his presidenti ...
- A Company Called ColorTV Jumps Into OTT Discovery Biz
VidBlog, P.J. Bednarski - Tuesday, October 4, 2016
A new automated content discovery system ColorTV gathers real-time info on individu ...
- Digital Short-Form Video Viewership Remains Strong
MediaDailyNews, Wayne Friedman - Friday, September 30, 2016
Short-form viewing is still a long-time thing. Horowitz Research says 44% ...
- Brands on TV Aren't Important to Millennials
Show Daily: Videos, Ross Fadner - Monday, October 3, 2016
Millennials and Gen Z are simply not interested in TV, a poi ...
- NFL TV Ad Revs Dip From 2015
Television News Daily, Wayne Friedman - Friday, September 30, 2016
Three weeks of NFL programming has pulled in slightly less TV advertisi ...
- September Local TV Political Ad Spend Down Versus 2014
Television News Daily, Wayne Friedman - Monday, October 3, 2016
In further evidence of evidence of political advertising TV malaise, September witness ...
- Are TVs, DVRs Vulnerable To Hacking?
TV Watch, Wayne Friedman - Monday, October 3, 2016
As an advertising/media executive you have worries about transparency, bots and vario ...
- On NBC's 'Timeless,' Time Traveled Is Time Wasted
TVBlog, Adam Buckman - Monday, October 3, 2016
In this new drama, premiering Monday, a rogue terrorist dreams up ...
- ANA Presses For Details Of Plan To Replace Cable Box With Apps
Daily Online Examiner, Wendy Davis - Friday, September 30, 2016
The Association of National Advertisers is praising the FCC's decision to del ...
- NEW! NFL Coaches Go Undercover To Promote League's Ticket Exchange
Out to Launch, Amy Corr - Thursday, September 29, 2016
NFL launched an amusing
60-second TV spot to promote using i ...
- Is The Political Ad Dead? Depends How You Look At It
Red, White & Blog, Philip Rosenstein - Friday, September 30, 2016
Is the political ad dead? That was the provocative question asked ...
- Premium TV Digital Content, Ad Views Climb Double Digits
Television News Daily, Wayne Friedman - Thursday, September 29, 2016
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-t ...