- Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
Television News Daily, Joe Mandese - Thursday, September 29, 2016
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Grou ...
- NFL Taking Prime-Time Ratings Hit
TV Watch, Wayne Friedman - Thursday, September 29, 2016
Prime-time viewing of NFL games has dropped some in the opening week ...
- 'Westworld' Boldly Goes Where Man And Movies Have Gone Before
TVBlog, Adam Buckman - Thursday, September 29, 2016
An ugly premise begets an equally unattractive TV show. While watching t ...
- 'Unlimited You' Powers Nike Win; Futures Orders Spark Worry
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2016
It says sales in performance running hit their highest level ever, fuel ...
- Southwest Offers A Plane Full Of 'Yes'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2016
"Because fall is a slower leisure travel period, we're using this particul ...
- NEW! Celebrity Cruises Ad Wants To Tear Down Walls, Not Build Them
Out to Launch, Amy Corr - Tuesday, September 27, 2016
Netflix is home to strong women. Parking lot prostate campaign in Canad ...
- Clever Marketing Spotlights Brands Surrounding Most Viewed Debate In History
Red, White & Blog, Philip Rosenstein - Wednesday, September 28, 2016
A number of brands took Monday night's debate as an opportunity ...
- Cable Networks Lose Live GRPs To Consumer TV Tech
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
Over the past five years, growing TV technologies -- VOD, SVOD, a ...
- Traditional TV Viewing Slips, But Dominates Video Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
In the first quarter of this year, consumers 18+ spent on avera ...
- First Clinton-Trump Presidential Debate Sets TV Viewing Record
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
The first presidential debate between Hillary Clinton and Donald Trump came ...
- Cable News: The True Unreality
TV Everywhere, Steve Sternberg - Wednesday, September 28, 2016
The other day I saw an interesting story on MSNBC saying th ...
- Weighing Presidential Issues: A 400-Pound Hacker And A Besmirched Beauty Queen
TV Watch, Wayne Friedman - Wednesday, September 28, 2016
New storylines from Monday's Presidential debate are entertaining for some and ...
- CBS, NBC Dueling Victory Declarations Sow Confusion
TVBlog, Adam Buckman - Wednesday, September 28, 2016
Two networks are claiming victory in Week One of the new fa ...
- TV Views On Smartphones Soar
MediaDailyNews, Wayne Friedman - Monday, September 26, 2016
Live TV views have dipped, but on the upside, in the seco ...
- What's So Funny?
MediaDailyNews, Gary Holmes - Monday, September 26, 2016
The so-called Golden Age Of Television usually refers to dramas. Hardly anyo ...
- U.S. Pay TV Homes Steady, Monthly Prices Rise
Television News Daily, Wayne Friedman - Monday, September 26, 2016
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid ...
- Can Big TV Companies Spin New Story Around Twitter Sale, Avoiding Mention Of MySpace?
TV Watch, Wayne Friedman - Tuesday, September 27, 2016
Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names li ...
- Pundits Say Hillary Won, But Was Her Victory Decisive?
TVBlog, Adam Buckman - Tuesday, September 27, 2016
The consensus of the post-debate pundits was that Hillary won. But w ...
- Who Sees That YouTube Ad? And Who's Really Streaming?
VidBlog, P.J. Bednarski - Tuesday, September 27, 2016
Advertising Week brings out the studies. Zefr today analyzes the weird (a ...
- Horizon Wins Tim Horton's U.S. Media Assignment
MAD, Larissa Faw - Friday, September 23, 2016
Horizon will be responsible for media planning and activation across all channe ...
- Nice Form: New Toyota Campaign Features Back-Flipping NASCAR Star
MAD, Larissa Faw - Friday, September 23, 2016
Toyota is teaming with NASCAR driver Carl Edwards for the automaker's seco ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...
- TV Networks Raise Promo Spend For 2016-2017 Season
Television News Daily, Wayne Friedman - Friday, September 23, 2016
For the three-week period before and around the start of the n ...
- Rio Olympics Spark TV Advertising, Overall Ad Market Gains
Television News Daily, Wayne Friedman - Friday, September 23, 2016
August saw a 40% increase in total TV ad spending -- ...
- Smell That? It's Clinton And Trump Going Nose To Nose
TVBlog, Adam Buckman - Monday, September 26, 2016
Deep cultural divisions, hatred for the two candidates and the anticipation ...
- 'How Many Words Per Minute Do You Type?' -- And Other Debate Questions For Clinton
Mad Blog, - Friday, September 23, 2016
He has weird, wayward hair, a bottomless need for attention, and liv ...
- Wireless Carriers Say 'Zero-Rating' Schemes Boost Broadband Adoption
PolicyBlog, Wendy Davis - Friday, September 23, 2016
"Free data plans allow customers to use more of the services th ...
- Internet-Connected TV Viewing Shows Continued Growth
Television News Daily, Wayne Friedman - Thursday, September 22, 2016
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 6 ...
- Discovery Says Skinny TV Bundles Provide Protection, Growth
Television News Daily, Wayne Friedman - Thursday, September 22, 2016
Discovery Communications' networks says new skinny bundles are not a threat ...
- Presidential TV Debates Are Commercial-Free. But After And Before? Not So Much
TV Watch, Wayne Friedman - Friday, September 23, 2016
Huge ratings are expected for the Presidential debates. But commercial availabilities duri ...