- How Do The TV Guys Think About Programmatic?
RTBlog, Tobi Elkin - Thursday, April 28, 2016
At MediaPost's Outfront event on Wednesday, media agency pros debated the prospec ...
- Comcast Sees Steady Q1 Gains, Reportedly Eyes DreamWorks
Television News Daily, Wayne Friedman - Wednesday, April 27, 2016
NBCUniversal witnessed revenue gain of 3.9% to $6.9 billion, largely thanks ...
- Tegna Records Higher Political Ads, Retrans Revs
Television News Daily, Wayne Friedman - Wednesday, April 27, 2016
Company-wide revenues were up 7% to $781.7 million with media revenues climbi ...
- TV Or Not TV: Trump Was Natural Performer Long Before 'Apprentice'
TVBlog, Adam Buckman - Thursday, April 28, 2016
Since Trump announced his candidacy for the presidency last June, much h ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...
- 2016 Presidential Election Shifts From Cookies To Real Voters
Marketing: Politics, Tim Vanderhook - Wednesday, April 27, 2016
The 2016 presidential election season has already proven to be a ga ...
- The Golden Age of Television Criticism?
MediaDailyNews, Gary Holmes - Tuesday, April 26, 2016
Congratulations to The New Yorker's television critic Emily Nussbaum, who last we ...
- NEW! Bayer Crop Science Encourages Folks To 'Feed A Bee'
Out to Launch, Amy Corr - Tuesday, April 26, 2016
Ally creates custom new car fragrances. Don't fall into a showhole. Let ...
- New York Lottery Aims To Make Water Cooler Talk More Interesting
Out to Launch, Amy Corr - Wednesday, April 27, 2016
Break up your boring routine by playing scratch-offs from the New Yo ...
- When Martech Eats Adtech: The Next 3-5 Years
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
On our “When Martech Eats Adtech” panel at OMMA Boston, Craig Pall ...
- Turner Partners With Canvs To Measure Branded Content
Social Media & Marketing Daily, Ben Frederick - Tuesday, April 26, 2016
Tech platform Canvs, a company that analyzes social media responses to understa ...
- Will TV's New Superpowers Use Their Forces For Good Or Evil?
Television News Daily, Zvika Netter - Wednesday, April 27, 2016
With the FCC proposing to break down the final barrier to ...
- Turner To Premiere FilmStruck, VOD Streaming Service
Television News Daily, Phyllis Fine - Tuesday, April 26, 2016
Turner will launch FilmStruck, a subscription streaming video-on-demand service featuring a m ...
- TV Dominates Digital Media In Average Minute Viewing, Usage
Television News Daily, Wayne Friedman - Tuesday, April 26, 2016
Looking to resolve differences in the "currency" of digital media and tradition ...
- New Promotion For Young TV Viewers: You Need A Vibe
TV Watch, Wayne Friedman - Tuesday, April 26, 2016
The phrase "If you like this, you may want to try this ...
- What The Google Guy Said Last Week About Television
TVBlog, Adam Buckman - Wednesday, April 27, 2016
The theme of Google President Daniel Alegre's keynote speech at the Nation ...
- TV Business Targets Digital Viewership Claims With Proposed Measurement Standard
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
The Video Advertising Bureau, a TV trade group, is proposing metrics th ...
- Coca-Cola's Hi-C Ecto To Return Along With 'Ghostbusters'
Marketing Daily, Karlene Lukovitz - Monday, April 25, 2016
The slimy green drink originally launched in 1987 as a tie-in ...
- Legacy Measurement Will Ruin TV's Second Golden Age (And How To Save It)
MediaDailyNews, Charles Buchwalter - Tuesday, April 26, 2016
What the television industry must do is adapt to technological changes ...
- NEW! Amazon Fire TV Prevents Viewers From Landing In A Showhole
Out to Launch, Amy Corr - Monday, April 25, 2016
Amazon launched a pair of TV ads as part of its ongoi ...
- Google Urges FCC To Unlock Cable Boxes, Says New Privacy Laws Not Needed
PolicyBlog, Wendy Davis - Tuesday, April 26, 2016
Google is striking back at accusations that its set-top-box ambitions threaten people ...
- More Connected TV Devices In U.S. Homes Than Pay TV Set-Top Boxes
Television News Daily, Wayne Friedman - Monday, April 25, 2016
New research shows that connected TV devices are on the rise ...
- Cord-Cutting Hits Cable Nets Across The Board
Television News Daily, Wayne Friedman - Monday, April 25, 2016
The latest estimates from Nielsen (its May 2016 results) show a 3. ...
- Patience: New TV/Digital Currency Still Not Here
TV Watch, Wayne Friedman - Tuesday, April 26, 2016
Your future TV/digital currency is still a year or two away. Wh ...
- Long National Nightmare Ends As Kelly Ripa Returns To 'Live!'
TVBlog, Adam Buckman - Tuesday, April 26, 2016
What would wayward air talent say upon their return to TV ...
- Broadcast Content Key To OTT Provider Success
Video Insider, Daisy Whitney - Tuesday, April 26, 2016
TV viewers are fond of streaming, and streamers like to watch T ...
- YouTube Faces Challenges In Quest For TV Ad Dollars
Around the Net in Real-Time, Tobi Elkin - Monday, April 25, 2016
While YouTube has been one of the biggest beneficiaries of advertisers shifti ...
- FCC To Approve Charter Merger With Time Warner Cable And Bright House
Daily Online Examiner, Wendy Davis - Monday, April 25, 2016
FCC Chairman Tom Wheeler said on Monday that he has circulated ...
- Digital Relaunch Takes Center Stage At BET Upfront
MediaPost Live, Adam Buckman - Wednesday, April 20, 2016
BET announced nine new shows at its upfront presentation in New Yo ...
- NEW! McDonald's France Adds New York Street Food To Menu
Out to Launch, Amy Corr - Friday, April 22, 2016
McDonald's France added some limited-time options to its menu that are inspir ...