- Binge TV Viewing May Be Slowing Down
Television News Daily, Wayne Friedman - Friday, April 22, 2016
There is some topping out of binge viewers when looking at thr ...
- Nexstar's Yashi To Launch Integrated Local TV, Digital Ads
Television News Daily, Wayne Friedman - Friday, April 22, 2016
Programmatic/ad tech company Yashi has launched the first local TV integrated line ...
- Early National TV Ad Reading: Bigger Upfront Results?
TV Watch, Wayne Friedman - Monday, April 25, 2016
March's TV lambs and lions had their day. Standard Media Index sa ...
- Kelly And Michael In Good, Old-Fashioned Talent Drama
TVBlog, Adam Buckman - Monday, April 25, 2016
For the better part of a week, the debate has raged: Shou ...
- RNC Member Floats Idea Selling Convention Rights To TV Stations
Around the Net In Marketing Politics, Philip Rosenstein - Friday, April 22, 2016
Donald Trump has reenergized interest in all things politics, particularly on t ...
- WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
MAD, Steve McClellan - Thursday, April 21, 2016
The two named plaintiffs in the suit are Robyn Kuntzmann of Multnom ...
- NEW! KFC Raises The Flag On Quality Meals
Out to Launch, Amy Corr - Thursday, April 21, 2016
This is one large flagpole. Kentucky Fried Chicken has recommitted itself ...
- ANA Weighs In Against Plan To Unlock Cable Boxes
PolicyBlog, Wendy Davis - Friday, April 22, 2016
A plan to unlock cable boxes "interferes with the free expression ...
- Crackle Focuses On Fewer TV Spots In Original Series
Television News Daily, Wayne Friedman - Thursday, April 21, 2016
Viewers will see only five ads per episode of an 10-episode origin ...
- MTV Adds 14 New Shows To Slate Since Atkins Became President
Television News Daily, Adam Buckman - Thursday, April 21, 2016
MTV announced an ambitious slate of new shows and specials and ...
- TV Slows Ad Gains, Digital Media Remains Strong
Television News Daily, Wayne Friedman - Thursday, April 21, 2016
Total March 2016 national TV revenues climbed 2% for the month, ...
- Trad TV Viewers Dip, Cable News Helps Slow Decline
Television News Daily, Wayne Friedman - Thursday, April 21, 2016
Heading into the upfront advertising market, traditional TV audience erosion continues. O ...
- Distributors, Networks Still Playing Dangerous 'Blink-First' Carriage Game
TV Watch, Wayne Friedman - Friday, April 22, 2016
TV networks and distributors keep on playing a game of waiting f ...
- Hey, Mr. TV Columnist, What's Your Favorite Show?
TVBlog, Adam Buckman - Friday, April 22, 2016
I've enjoyed some shows very much -- even awarded them with 4-st ...
- Nielsen Revenues Hit $1.5B
MediaDailyNews, Wayne Friedman - Wednesday, April 20, 2016
Nielsen's Buy business unit -- its market data business for advertisers ...
- Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Online Spin, Dave Morgan - Thursday, April 21, 2016
The "opening" up of the television set-top is getting a lot ...
- Dish Q1 Earnings Beat Estimates, Stock Price Down
Television News Daily, Wayne Friedman - Wednesday, April 20, 2016
Dish Network's first-quarter earnings -- which initially looked good to analysts ...
- 'Break-Free Advertising' Initiative Is Centerpiece Of Crackle's Upfront Push
Television News Daily, Adam Buckman - Wednesday, April 20, 2016
Under Crackle's break-free advertising plan, viewers will see only five spots p ...
- Who Needs VR Glasses? Images Floating In Front Of Our Faces Could Be Next
TV Watch, Wayne Friedman - Thursday, April 21, 2016
Are you already tiring of virtual reality stuff? Time to move ...
- 'Forensic Files' And 'The First 48' Are TV's Hard-Boiled Champions
TVBlog, Adam Buckman - Thursday, April 21, 2016
Nearly 60% of the programming on HLN, the CNN-owned cable channel former ...
- GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV
MAD, Steve McClellan - Tuesday, April 19, 2016
The firms are integrating their data for TV campaigns in what th ...
- Priceline.com Launches 'Whatever's On The Line'
Out to Launch, Amy Corr - Wednesday, April 20, 2016
Priceline.com launched "Whatever's On The Line, Priceline," an amusing campaign in whi ...
- Cannes Lions Launches 'Thank You Creativity'
Out to Launch, Amy Corr - Wednesday, April 20, 2016
Cannes Lions launched "Thank You Creativity" to support the 63rd International Festiv ...
- New OTT Services Raise TV Viewership
Television News Daily, Wayne Friedman - Tuesday, April 19, 2016
New over-the-top viewing services -- thanks to their original programming -- a ...
- National TV Ad Loads Stable, Fox, Scripps, Viacom Record Slight Dip
Television News Daily, Wayne Friedman - Tuesday, April 19, 2016
National advertising commercial loads fell slightly at three network groups during Mar ...
- March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand
Television News Daily, Joe Mandese - Wednesday, April 20, 2016
In a good year, the month of March provides a spark ...
- New 'Late Show' Boss Raises Question: What's Wrong With Colbert?
TVBlog, Adam Buckman - Wednesday, April 20, 2016
CBS made the surprise announcement last week to move Chris Licht, executi ...
- Wyndham Rewards Partners With Six Flags
Marketing Daily, Tanya Gazdik - Tuesday, April 19, 2016
Wyndham Rewards is kicking off a summer promotion that includes a nationwi ...
- AT&T AdWorks Kicks Off Addressable Campaign
MediaDailyNews, Wayne Friedman - Monday, April 18, 2016
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- n ...
- NEW! The National Park Service Turns 100
Out to Launch, Amy Corr - Monday, April 18, 2016
The National Park Service (NPS) and National Park Foundation (NPF) launched ...