- 'Great Big Story' Launches Brand Campaign
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
Great Big Story, the streaming video storytelling brand owned by CNN, wi ...
- New Hulu Ad Unit Lets Consumers Buy Through Their Remote
Digital News Daily, Alex Weprin - Wednesday, March 7, 2018
The advertising unit, dubbed "T-commerce," is launching Wednesday with a campaign f ...
- Discovery Eyes Direct OTT Offering, Legacy TV Firms Lock In Streaming Strategies
Digital News Daily, Alex Weprin - Wednesday, March 7, 2018
A Discovery OTT service would enter an increasingly crowded field. Viacom wi ...
- Facebook Tops YouTube In Branded Video Space
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
According to a survey by video advertising technology company Clinch, Facebook's platfo ...
- CBS Will 'Double Down' On Original OTT Content To Take On Netflix
Digital News Daily, Alex Weprin - Tuesday, March 6, 2018
At a conference hosted by Deutsche Bank Tuesday, CBS COO Joe Ianniel ...
- YouTube Most Popular Social Media Service
Digital News Daily, Alex Weprin - Monday, March 5, 2018
A Pew Research Center survey found that 73% of respondents across a ...
- Tru Optik, ZypMedia Partner With Sinclair On Local OTT Marketplace
Digital News Daily, Alex Weprin - Monday, March 5, 2018
The deal is significant because it marks a major push to bri ...
- Twitter's Fortunes Rise As Video Business Ramps Up
Video Insider, Alex Weprin - Tuesday, March 6, 2018
It's still early in the game, but the company's potential in t ...
- Viacom CEO Pulls Back Curtain On Upcoming OTT Service
Digital News Daily, Alex Weprin - Friday, March 2, 2018
Speaking at a conference hosted by Morgan Stanley, Viacom CEO Bob Baki ...
- Apple Hires Guerra To Lead Latin American Video Efforts
Digital News Daily, Alex Weprin - Friday, March 2, 2018
Apple continues to beef up the executive team overseeing its nascent streami ...
- AMC Joins FuboTV Lineup As Company Pushes OTT Strengths
Digital News Daily, Alex Weprin - Thursday, March 1, 2018
Channels from AMC Networks will be added to the base package ...
- Hulu Snags Naming Rights For MSG Theater
Digital News Daily, Alex Weprin - Thursday, March 1, 2018
Hulu said the deal gives the company "a marquee location in N ...
- Oscars Embrace Streaming As Consumer Habits Shift
Digital News Daily, Alex Weprin - Thursday, March 1, 2018
The number of consumers live-streaming this year's Oscars is expected to ri ...
- ESPN Direct-To-Consumer Service To Launch In Late March Or Early April
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
As previously announced, ESPN Plus will cost $4.99 per month, and wi ...
- Amazon To Sell UFC Pay-Per-View Fights
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
The first event offered under the deal will be UFC 222, whi ...
- Spanish-Language Video Ads Boosts Purchase Intent Among Hispanics
Digital News Daily, Alex Weprin - Thursday, March 1, 2018
According to research conducted by Magna, 71% of bilingual Hispanics in t ...
- NBC To Reduce Prime-Time Ad Load By 10%
Television News Daily, Alex Weprin - Wednesday, February 28, 2018
In total, more than 50 prime-time shows across the NBC broadcast netwo ...
- Grey London Launches In-House Production Arm
Around the Net In MAD London, Sean Hargrave - Wednesday, February 28, 2018
Grey London is now offering in-house production through partnering with production agen ...
- AMC Acquires Streaming-Focused RLJ Entertainment
Digital News Daily, Alex Weprin - Tuesday, February 27, 2018
AMC, which invested $65 million in RLJ last year in exchange f ...
- YouTube Reinstates Advertising On Logan Paul's Channel
Digital News Daily, Alex Weprin - Tuesday, February 27, 2018
He will be operating in a 90-day probationary period, and his chann ...
- Pixability Launches Video-Focused Self-Serve Ad Platform
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
The new platform allows marketers or agencies to plan, buy and targ ...
- YouTube Live Gets Automatic Captions
Around the Net In Digital, Gavin O'Malley - Monday, February 26, 2018
YouTube Live is getting some new features, including automatic captions. “As y ...
- CBS Officially Launches CBS Sports HQ OTT Channel
Digital News Daily, Alex Weprin - Monday, February 26, 2018
Available in CBS Sports apps and part of CBSN and CBS A ...
- Michael Riley Named GM Of Ellen Digital Ventures
Digital News Daily, Alex Weprin - Monday, February 26, 2018
Warner Bros. Digital Networks and Ellen DeGeneres have named Michael Riley gener ...
- Specialty Streaming Services Cater To Super-Specific Niches
TV Watch, Les Luchter - Tuesday, February 27, 2018
Did you know that lonely, anxious or depressed dogs can subscribe ...
- Home Love Network Aims To Take Renovation Shows Online
Video Insider, Alex Weprin - Tuesday, February 27, 2018
Among the few ubiquitous TV show formats is the home renovation genr ...
- Amazon Expected To Spend $5 Billion On Video Content This Year
Digital News Daily, Alex Weprin - Friday, February 23, 2018
"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote ...
- As Video Bundles Proliferate, Consumers Seek Simpler Choices
Digital News Daily, Alex Weprin - Monday, February 26, 2018
Traditional cable and satellite TV bundles now face more competition from ...
- CenturyLink To Shutter OTT Bundle
Digital News Daily, Alex Weprin - Thursday, February 22, 2018
CenturyLink Stream was one of the players in the increasingly crowded O ...
- Branded Video Engagements Grew Nearly 30% In 2017
Digital News Daily, Alex Weprin - Thursday, February 22, 2018
Branded video content produced by traditional TV companies actually outpaced the fiel ...