- Disney Reimagines The Pay TV Bundle
TV Watch, Wayne Friedman - Monday, April 15, 2019
The company will be offering a "bundle" of its own -- o ...
- SpotX, Clypd Partner On Cross-Platform Ad Solution
Digital News Daily, Alex Weprin - Friday, April 12, 2019
The new solution will unify audience segments across channels, with forecasting, executio ...
- Discovery's Streaming Strategy Takes Shape
Digital News Daily, Alex Weprin - Thursday, April 11, 2019
While competitors Disney and WarnerMedia plan their own branded streaming services, Discove ...
- How YouTube's Big Goal Backfired
Media Insider, Kaila Colbin - Friday, April 12, 2019
A billion hours of video viewing per day? What could go wron ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streami ...
- Twitch Hires Hulu Vet Phillipson As Executive Creative Director
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
Byron Rex Phillipson, in his new role, will lead the marketing te ...
- YouTube Leans Into Interactive Programming, Hires Relles As Innovation Head
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
In his new role, Ben Relles will be focused on developing origin ...
- Viacom Taps Google Cloud For Digital Content Discovery
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
The company is using Google Cloud for its "Intelligent Content Discovery Platform ...
- YouTube TV Raises Prices, Adds Discovery Channels
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
Starting April 10, the price of YouTube TV will rise to $49. ...
- Discovery Pitches Itself As Broadcast Alternative At Upfront
Television News Daily, Alex Weprin - Thursday, April 11, 2019
The theme was "Real Life Builds Real Business," with the company touti ...
- Hearst Turns To FreeWheel For OTT Video Ad Solution
Digital News Daily, Alex Weprin - Tuesday, April 9, 2019
As part of the deal, FreeWheel's Monetization and Revenue Management platform wi ...
- Cord Cutters Still Open To Ads On Streaming Services
Digital News Daily, Alex Weprin - Tuesday, April 9, 2019
A majority of those surveyed (51%) said ads on streaming services a ...
- YouTube Disables Comments On Congressional Livestream
Digital News Daily, Alex Weprin - Tuesday, April 9, 2019
A Congressional hearing about hate crimes was streamed live on YouTube Tuesda ...
- SpotX, BrightLine Expand OTT Ad Partnership
Digital News Daily, Alex Weprin - Monday, April 8, 2019
The enhanced partnership makes SpotX the single point of contact for markete ...
- Taptica Changing Name To Tremor International, Forges New Identity
Digital News Daily, Alex Weprin - Monday, April 8, 2019
The change adopts the name of Tremor Video DSP, one of Taptica ...
- Pluto TV Strikes Content Deal With BBC Studios
Digital News Daily, Alex Weprin - Monday, April 8, 2019
Episodes of "Being Erica," "Bedlam," "Primeval" and "Robin Hood" will appear acro ...
- The Wild Resurgence Of Nature Programming
Video Insider, Alex Weprin - Tuesday, April 9, 2019
With their mostly family-friendly content and epic scale, nature documentaries such ...
- DAZN Taps Tracy Morgan For Major Marketing Campaign
Digital News Daily, Alex Weprin - Friday, April 5, 2019
The first 30-second ad will debut during WWE's Wrestlemania 35, held ...
- Synamedia Rolls Out Automated Streaming Video Processing Technology
Digital News Daily, Alex Weprin - Monday, April 8, 2019
With live streaming video - and particularly sports - lots of bandwid ...
- Netflix Dominates Subscription Streaming Video Market
Digital News Daily, Alex Weprin - Thursday, April 4, 2019
According to Parrot's 2018 Global Television Demand Report, Netflix controlled 71% ...
- HBO Added To Roku Channels
Digital News Daily, Alex Weprin - Thursday, April 4, 2019
Roku hopes capitalize on both the free, ad-supported and subscription side ...
- Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV Contraction
MediaDailyNews, Joe Mandese - Friday, April 5, 2019
Over-the-top video ad spending is expanding at the fastest rate of a ...
- Viacom, T-Mobile Strike Streaming Video Content Deal
Digital News Daily, Alex Weprin - Wednesday, April 3, 2019
The two companies have signed what they call a "significant content distributi ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts Marketing
Digital News Daily, Alex Weprin - Wednesday, April 3, 2019
The company plans to use the money to up sales and marketi ...
- Oreo Recreates 'Game Of Thrones' Opening Using Cookies
Marketing Daily, Karlene Lukovitz - Wednesday, April 3, 2019
Oreo is the latest big brand to announce "Game of Thrones" fin ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
Teads hopes to be a billion-dollar per-year company by 2021. While programmat ...
- Quibi Taps Conrad As Chief Product Officer
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
In his new role, he will be responsible for the company's produc ...
- JW Player Offering Customizes Apps
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
The offering will allow clients to quickly create and launch customized O ...
- Discovery Plans Natural-History Streaming Service Following BBC Deal
Digital News Daily, Alex Weprin - Monday, April 1, 2019
The streaming service is targeting a 2020 launch. The 10-year content partnersh ...
- March Madness Streaming On The Rise
Digital News Daily, Alex Weprin - Monday, April 1, 2019
March Madness Live is setting new records for streams and streaming hour ...