- Adidas, Always, Etsy Among Brands Celebrating International Women's Day
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2019
Adidas, well aware that just 4% of U.S. sports coverage includes women ...
- 7 Women In Marketing Share Career Advice They Wish They'd Heard Earlier
Marketing Insider, Kayleigh Taylor - Friday, March 8, 2019
Among the gems: Stop apologizing unnecessarily. You don't have to know ...
- Ad Women, Not Mad Men
Performance Marketing Insider, Laurie Sullivan - Friday, March 8, 2019
Ad-Women.com, a search engine to find women in the advertising industry, official ...
- Visa Aims To Support Women Entrepreneurs Worldwide
Marketing Daily, Tanya Gazdik - Wednesday, March 6, 2019
Visa is launching a global marketing campaign, "Together as One," which includ ...
- Brands, Agencies Rally Around Women's Day
MAD, Larissa Faw - Tuesday, March 5, 2019
Brands and agencies are celebrating International Women's Day on Friday March ...
- WPP Reports UK Gender Pay Gap
Mediapsssst, Richard Whitman - Monday, March 4, 2019
The 2018 gap widened a bit versus 2017 on a median basi ...
- Study: Despite Rising Numbers Of Female Journalists, Men Dominate News Bylines
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
Across all media platforms, men received 63% of bylines and credits a ...
- Hearst Magazines Acquires Clevver, YouTube Pop-Culture News Brand
Publishers Daily, Sara Guaglione - Tuesday, February 19, 2019
The deal brings Clevver's YouTube audience of over 15 million subscribers ...
- 'Forbes' Creates Summit For Global Businesswomen Under 30
Publishers Daily, Sara Guaglione - Tuesday, February 19, 2019
This year's global event will focus on women, bringing together young entrepreneu ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- 'Cosmopolitan' Suffers 38% Circulation Decline
Around the Net In MAD London, Sean Hargrave - Friday, February 15, 2019
"Cosmopolitan" was the worst-hit women's magazine in the last ABC figures f ...
- A-B Scandal A Reminder Of Adland's Continuing Gender Inequality
MAD, Larissa Faw - Sunday, February 10, 2019
The scandal is a reminder of how well players in the busine ...
- 'Essence' Unveils First Monthly Digital Cover
Publishers Daily, Sara Guaglione - Wednesday, February 6, 2019
The content will be promoted across the magazine's digital and social platfor ...
- 'I Come First': Lunya Sleepwear Campaigns For Women's Orgasms
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
CEO Ashley Merrill says she is making women's pleasure part of i ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- 'The Pool' Gets Drained As Another Digital Publisher Goes Bust
Publishing Insider, - Monday, February 4, 2019
The site was aimed at busy women who are faced with informati ...
- 'NYT' 'Opinion' Section Calls For More Women Writers
Publishers Daily, Melynda Fuller - Thursday, January 31, 2019
After a reader pointed out the lack of women contributing to T ...
- 'Strahan And Sara' Named Media Partner For The 'Shape' Half-Marathon
Publishers Daily, Melynda Fuller - Wednesday, January 30, 2019
Shape's 16thannual Women's Half-Marathon, set to take place in New York's Centr ...
- Glamour.com Redesigns, Improves Mobile Experience
Publishers Daily, Sara Guaglione - Tuesday, January 29, 2019
Mobile audiences drive 85% of web traffic to Glamour, according to Con ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show h ...
- Adland Veteran, Agency Owner Barbara Gardner Proctor Dies at 86
Around the Net In MediaPost's Agency News, Steve McClellan - Friday, January 18, 2019
A self-made woman who was born poor in rural North Carolina, Gardn ...
- That Gillette Ad -- Now For The 'Science Bit'
London Blog, Sean Hargrave - Monday, January 21, 2019
British and American women and millennials love it, but older men, n ...
- Dwyer Becomes First Female Editor 'Crain's Chicago Business'
Publishers Daily, Sara Guaglione - Thursday, January 17, 2019
Dwyer, a veteran Crain's staffer, was most recently managing editor at t ...
- 'Golf' Redesigns, Sees Bump In Ad Pages Under New Ownership
Publishers Daily, Melynda Fuller - Thursday, January 17, 2019
The magazine, whose pages are now 17% larger, saw ad pages increa ...
- Olay Wants You To Go To The Super Bowl (And Watch Its In-Game Ad If You Don't)
Mediapsssst, Richard Whitman - Tuesday, January 15, 2019
The P&G skincare line is running its first ad in the Sup ...
- Berlin Cameron, Refinery29, Others Team Up For Women Startup Platform
MAD, Larissa Faw - Friday, January 11, 2019
The LLShe platform is being developed to help foster the women-driven econo ...
- Dotdash Acquires Beauty Site Byrdie, MyDomaine
Publishers Daily, Sara Guaglione - Wednesday, January 9, 2019
Byrdie will become Dotdash's platform for its expansion into the beauty spac ...
- Japanese Men's Magazine Apologizes For Easy Sex College Rankings
Publishing Insider, - Thursday, January 10, 2019
The public outcry is one indication that the #Metoo movement may ha ...
- Amnesty's Dutch Arm Accused Of Bad Taste, Sexualizing Suffering
Publishing Insider, - Wednesday, December 26, 2018
Amnesty worked with Dutch agency Tosti Creative on the magazine, which w ...