- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- Cover FX Uses 'Irrelevant' Athletes To Promote Beauty Product
MAD, Fern Siegel - Wednesday, July 24, 2024
The effort is celebrating women in sports rather than the top dra ...
- Rapinoe Kicks Off 'Period' Push For Knix
Out to Launch, Fern Siegel - Wednesday, July 24, 2024
The soccer star is addressing a health issue and its impact ...
- The Choice Is Clear For This Wisp Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 25, 2024
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- AT&T Partners With Trio Of WNBA Stars Ahead Of All-Star Game
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
A'ja Wilson and Sabrina Ionescu headline a new mentorship-focused content marketing serie ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 11, 2024
"I always had almost an imposter syndrome a little bit, and ...
- Hungry Gut, Brain Or Emotions? Home Test Pinpoints Obesity For Women
Marketing Daily, Les Luchter - Tuesday, July 9, 2024
MyPhenome determines what type of obesity a person has based on the ...
- Tux Highlights Eucerin's Skin-Care Line With 'Sensorial Science'
MAD, Fern Siegel - Wednesday, July 3, 2024
The brand launched a new product line to stand out in ...
- House 337 Uses Soccer Scarves, Euro 2024 To Highlight Domestic Abuse
MAD, Fern Siegel - Thursday, June 27, 2024
Research showed domestic violence increased by 38% when England lost a mat ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- VPNs Reimagined: Vagina Privacy Network
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
With attention-getting billboards, the new campaign advises the use of burner phone ...
- First Female Olympic Gold Medalist Returns For Period Education
Marketing Daily, Les Luchter - Monday, June 24, 2024
Via AI, American-born Swiss sailor Helene de Pourtales stars in a one-minu ...
- Doctors Are 'Hippocrites': Wisp Marks Roe V. Wade Overturn
Marketing Daily, Les Luchter - Monday, June 24, 2024
Sexual healthcare marketer Wisp's film alternates scenes of a doctor taking t ...
- Special: Molly Baz Is First Pregnant Woman On Cereal Box
Out to Launch, Fern Siegel - Thursday, June 20, 2024
Kellogg's Special K's ad shot the chef when she was 39 wee ...
- 'Popsugar' Is Rebranded As 'PS', With A Heightened Focus On Women's Wellness
Publishers Daily, Ray Schultz - Wednesday, June 12, 2024
"PS" will offer expert advice, quarterly specials and a new workout vid ...
- Evvy Addresses Gender Health Gap With Equal Research Day
Marketing Daily, Les Luchter - Tuesday, June 11, 2024
Evvy, marketer of an at-home vaginal microbiome health test, is selling limited-editi ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...
- Corner Table Creative Debuts, Disrupts Conventional Agency Model
MAD, Fern Siegel - Friday, May 31, 2024
"We've deployed a model that doesn't make brands choose between having ...
- At Bayer, Midol Launches Supplements, One A Day Fights Wellness Fads
Marketing Daily, Les Luchter - Wednesday, May 29, 2024
Peace Out PMS relies on chasteberry extract, while ZZZ's Please contains melaton ...
- 'Marie Claire' Launches Podcast Called 'Nice Talk'
Publishers Daily, Ray Schultz - Thursday, May 23, 2024
The series will be led by EIC Nikki Ogunnaike. ...
- Body Equity Comes To Birth Control In Slynd Campaign
Pharma & Health Insider, Les Luchter - Thursday, May 23, 2024
"Let's Love Every Body" has a message for plus-sized women, who "ha ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- Swehl's Controversial Lactation Billboard Returns To Times Square
MAD, Fern Siegel - Tuesday, May 21, 2024
Cookbook author Molly Baz promotes a free recipe for her lactation cooki ...
- Call It Postpartum Or 'Mom Puberty," Campaigns Address New Moms' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, May 16, 2024
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actre ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
MAD, Steve McClellan - Sunday, May 12, 2024
For a time, Wells Lawrence was the highest-paid woman executive on Madis ...
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2024
The beauty company turns its trademark humor on the stubbornly homogenous wor ...