- Walsh's Big Win: Named McKinney's First Female President
MAD, Fern Siegel - Friday, June 9, 2023
Walsh is the the first person to hold the agency post ...
- Still Slumping, Victoria's Secret Turns To Amazon, Walmart
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 8, 2023
As underwear becomes more of a commodity and less like fashion, t ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- Women-Led Broad Disrupts By Telling The Truth
MAD, Fern Siegel - Thursday, June 1, 2023
Only .1% of agencies are led by women. Broad, founded In 20 ...
- Karlberg Upped To Chief Creative Officer, YARD NYC
MAD, Fern Siegel - Tuesday, May 30, 2023
Ulrika Karlberg is the agency's first CCO and hopes to "disrupt cultu ...
- With New Trail Shoe, Lululemon Dives Into Female Performance
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 29, 2023
The company is introducing the new product with an ultramarathon and ambitio ...
- Kotex, Intimina, Aim To 'Normalize Periods"
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
Kotex and Intimina campaigns are the latest in the move toward frank ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- MediaWallah Releases Configurable, Transparent Identity Management Suite
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
MediaWallah, a woman-founded identity by design provider, plans to announce the laun ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- FDA Panel Recommends OTC Birth Control Pill
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
A Food and Drug Administration advisory panel is recommending the agency all ...
- New CEO: Under Armour Must Build Brand Heat
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
With weak sales in the U.S., the athletic apparel company plans ...
- Poise Addresses Women's Health Concern
MAD, Fern Siegel - Tuesday, April 25, 2023
It's embarrassing, but real. Lots of women over 20 experience bladder lea ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Shapermint Wants Women To Boost their 'Momfidence'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
The shapewear brand is using new influencers, asking mothers to fearlessly flau ...
- Dick's Taps PepsiCo's Emily Silver As New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 20, 2023
Silver takes over the marketing reins from Ed Plummer, who is retir ...
- 14 Countries Represented In This Year's 'See It Be It' Program At Cannes
Mediapsssst, Richard Whitman - Thursday, April 20, 2023
The program started in 2014 with the goal of helping to achie ...
- Uproar About Trans Influencer Masks Nike's Real Gender Problem
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Noise about Nike's collaboration with Dylan Mulvaney will blow over momentarily. Wh ...
- Kate Spade Partners With Foundation For HBCU Mental Health Program
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 10, 2023
Kate Spade New York is partnering with The Boris Lawrence Henson Foundation, found ...
- Health Privacy Bill Advances In Washington State
Digital News Daily, Wendy Davis - Monday, April 10, 2023
Lawmakers in Washington state advanced a broad privacy bill that would lim ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Firehouse Promotes 3 Executives To Ensure Future Leadership
MAD, Fern Siegel - Monday, April 3, 2023
Principals Erica Baker and Megan Ward have been promoted to partner, whi ...
- Danone's Media Exec Dares To Be Good
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 5, 2023
I was like, "oh my gosh, I don't think I'm ever goi ...
- Research: How Millennials Are Rewiring American Families
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 16, 2023
Saatchi & Saatchi plunges into the domestic lives of young parents, explaini ...
- Johnnie Walker Salutes 'Fabric' Of Women Filmmakers
MAD, Fern Siegel - Tuesday, March 14, 2023
The spirits company salutes women trailblazers who changed film by utilizing o ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Buick Extends 'See Her Greatness' Effort, Adds TikTok
Marketing Daily, Tanya Gazdik - Sunday, March 12, 2023
The TikTok challenge encourages users to share their own moments of greatne ...
- A Requiem For International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 10, 2023
In a year of bland and small "celebrations," marketers continue to fa ...
- Telemundo Wants Women To 'Change The Game'
MAD, Fern Siegel - Wednesday, March 8, 2023
Media activations on broadcast, digital and via community events take place througho ...
- Ford, Hyundai, Stellantis Recognize International Women's Day, Women's History Month
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2023
The satirical "Ford Explorer Men's Only Edition" lacks the essential features develop ...