- Sweaty Betty Taps House 337 For Global Brand Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The British retailer carries running gear, workout and yoga clothes. ...
- Zales Aims At Self-Gifters With 'Merry Me'
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2024
The new campaign urges young women to treat themselves to something shi ...
- How This Every Man Jack VP Has Everything She Needs
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 7, 2024
Every Man Jack's Ellie Off has a fearless approach to risk taki ...
- Vanessa Carlton Highlights Struggle For Reproductive Rights
MAD, Fern Siegel - Monday, October 28, 2024
The "Thousand Miles" campaign includes a microsite detailing state restrictions and h ...
- All In Creates Chilling Throwback Film To Highlight Abortion Access
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 28, 2024
"The Trial" uses current-day political dialogue to script re-enactment of witch hu ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Why Nekter's Co-Founder Keeps Saying Yes!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 23, 2024
We all need to say "yes" to things more often! That's wh ...
- Kindbody: IVF Issue Could Turn Election Results
Marketing Daily, Les Luchter - Monday, October 21, 2024
Seventy-five percent of women surveyed indicate that a candidate's stance on fertili ...
- Like It Or Not, Victoria's Angels Are Back
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 16, 2024
This year's fashion show felt more empowering to women rather than demeanin ...
- 'Ascending Magazine' For Women Debuts In Print
Publishers Daily, Ray Schultz - Monday, October 14, 2024
The goal is to provide a safe space for women in ...
- How This Penguin Random House Exec Keeps Her Finger On The Pulse Of Today's Trends
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 17, 2024
Penguin Random House's senior director of advertising, Rochelle Clark, dives into t ...
- Publishers To Women: Book Medical Exams Now
Marketing Daily, Les Luchter - Wednesday, October 9, 2024
MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in N ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Omnicom Health Project Spotlights Misguided Ban On Books By State Prisons
Mediapsssst, Richard Whitman - Wednesday, September 25, 2024
Omnicom Health Group Teamed with the Prison Library Project on a nov ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- How This Evins Communications' Exec Plays To Win
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 19, 2024
Jacqueline Long reveals her two secret weapons. The first is her curiosit ...
- Mattel Breaks New Campaign With WNBA's Barbie Night
Marketing Daily, Sarah Mahoney - Friday, August 30, 2024
"Give Limitless Possibilities" focuses on the growth, imagination and self-expression kids g ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- Slim Launches, Blends In-House Teams With Outside Expertise
MAD, Fern Siegel - Monday, August 26, 2024
The New York agency is the brainchild of ad vets Julie Li ...
- AIG Drives Women's Golf Tourney With Empowering Message
MAD, Fern Siegel - Monday, August 26, 2024
"Allies Across Generations" salutes the power of mentorship and the sport. ...
- From LeBron To Simone: How Sports Brands Can Recalibrate To Women
Marketing Daily, Tess von Brachel - Thursday, August 15, 2024
"The playbook for brands to reach and engage with both participants a ...
- With CEO Shake-Up, Victoria's Secret Looks For A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2024
Can Hillary Super bring Rihanna's swagger to the stumbling retailer? ...
- Why This Neurocrine Marketer Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 15, 2024
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
MAD, Fern Siegel - Wednesday, August 7, 2024
The spot asks: "What do you wish you'd been told?" ...
- Summer's Eve: 'Wipe The Day From Your Vajay'
Marketing Daily, Les Luchter - Tuesday, August 6, 2024
Summer's Eve says that "Wipe the Day," besides fighting odor, destigmatizes conversatio ...
- With Blind Swimmer And Hot Girl Walks, E.L.F. Cosmetics Gets Athletic
Marketing Daily, Sarah Mahoney - Monday, August 5, 2024
The best-selling beauty brand is using new collaborations to keep its TikT ...
- MilkPEP Promotes 'Every Woman's Marathon' Event
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
The campaign and event are part of a broader effort to conne ...
- BLK Teams With Michelle Obama's When We All Vote Initiative
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
Dating and lifestyle app BLK, which focuses on the Black community, team ...
- Toxic Tampons: Halfway Home To A NY Ban
Pharma & Health Insider, Les Luchter - Thursday, August 1, 2024
"If you knew what your tampons were really made of, it wou ...