Commentary

How This VSA Partners' CEO Is Embracing Uncertainty

VSA Partners' Anne-Marie Rosser on navigating change, knowing one's worth, and creating art.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

When was the last time you stopped trying to control what’s next—and just let life unfold? That’s exactly what Anne-Marie Rosser is doing. Instead of staying in the mindset of always getting ahead of uncertainty, the VSA Partners' CEO now chooses to reframe the narrative—welcoming the unknown with a spirit of curiosity and openness. In this episode of Brand Insider: BTS, Anne-Marie reveals that she’s now in a new phase of life with three teens and a seasoned career. She opens up about what it means to reinvest in friendships, release the reins as a leader and simply enjoy the ride. Anne-Marie also talks about the importance of advocating for yourself—even when it's uncomfortable—why it’s essential to know your worth, and how finding “your people” at work makes all the difference. She even has a few surprises up her sleeve to share! Watch the full conversation in the video above!

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