- Commerce Secretary Backs Antitrust Bill Targeting Big Tech
Digital News Daily, Wendy Davis - Wednesday, April 27, 2022
Commerce Secretary Gina Raimondo on Wednesday endorsed the American Innovation and Choi ...
- Yelp Data Reveals Pandemic's Impact On Local Economies, Growth Of Outdoor Activities
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
Consumers still show a strong preference for outdoor dining. The number ...
- FTC Puts Review Platforms On Notice For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 4, 2022
Ten review management platforms were put on notice by the FTC. Lette ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Google Found To Have Highest Number Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Uberall partnered with The Transparency Company, which uses AI to find fa ...
- Yelp Looks To Help Service Businesses Stand Out On Its Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 12, 2021
New features for businesses include custom search filters, a new review flo ...
- Facebook Responsible For Sex Trafficking, Victim Tells Supreme Court
PolicyBlog, Wendy Davis - Thursday, September 30, 2021
Lawyers for a sex-trafficking victim say judges across the country have misinterpret ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increa ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Performance Marketing Insider, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 yea ...
- Google Researchers Rethink Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 17, 2021
Google researchers are rethinking search. This should be no surprise, as da ...
- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Yelp on Tuesday announced several features, from ad copy guidance to budg ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote Love
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
With the escalation of anti-Asian hate crimes and violence across the U.S ...
- COVID Forces Marketers To Rethink Business Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 23, 2021
Many family-owned restaurants in California transitioned to takeout, with a greater relian ...
- Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Google search interest for "black owned businesses" rose 600% based on Goog ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Performance Marketing Insider, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of t ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U. ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- Yelp To Add Heat Maps, Keyword Blocking For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Yelp on Thursday launched ad tools to improve local advertisers' campaign manageme ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to reta ...
- Yelp Expands Tools To Help Businesses With Recruiting As COVID-19 Transforms Hiring
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2020
Yelp has expanded its new guided questionnaires, adding 100 business categories a ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be politic ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of t ...