- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesd ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way peop ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratin ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers a ...
- Biden Outspends Trump On National, Local TV Campaigns
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The Biden For President campaign continues to outspend the Donald J. Tru ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- YouTube TV To Drop Sinclair's Fox Regional Sports Networks
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
With a negotiated renewal extension ending, YouTube TV subscribers have been notifi ...
- YouTube Levels Playing Field For Independent News Providers
Publishing Insider, - Tuesday, September 29, 2020
Some 26% of U.S. adults said they get news on the video-shari ...
- Gmail Users Hit With Outage On Thursday Night
Email Marketing Daily, Ray Schultz - Friday, September 25, 2020
The hour-long failure also affected YouTube and other Google services, reports st ...
- Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital Only
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
Pairing TV with ads on Facebook and YouTube resulted in three tim ...
- In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards
MediaDailyNews, Joe Mandese - Wednesday, September 23, 2020
Three of the biggest platforms responsible for the spread of disinformation a ...
- Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
Video Insider, Karlene Lukovitz - Tuesday, September 22, 2020
A study of six ad-supported streamers graded YouTube TV best and Sli ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- Google's Answer To TikTok
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display &am ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for a ...
- Amazon Inspires Consumers To Buy, Pinterest Not So Much
Performance Marketing Insider, Laurie Sullivan - Friday, September 11, 2020
Amidst growing interest in home, garden and DYI, lumber prices -- alwa ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high ...
- 'NowThis' Launches Kids News Brand, 'The Dodo' Debuts Digital Pet Wellness Destination
Publishers Daily, Melynda Fuller - Tuesday, August 18, 2020
Cheerios serves as the exclusive sponsor for NowThis Kids, and Petco ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Google Warns Australians Of Losing Free Search, Disrupting YouTube And Affecting Worldwide Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
An open letter from Google highlights concerns that traditional news and i ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Log ...
- YouTube's Measurement Program Takes On New Partners
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution ...
- 'Mystery Stain' A Big Viral Hit -- About A New Maytag Washer
Marketing Daily, P.J. Bednarski - Tuesday, August 11, 2020
"Mystery Stain" was made by the Holderness family, which has produced hundre ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
Integral Ad Science (IAS) execs on Friday believe the company became t ...
- Even YouTube Indie Video Producers Feel The Ad Revenue Squeeze
TV Watch, Wayne Friedman - Friday, August 7, 2020
Now, smaller video producers see that subscription fees -- perhaps alongside ...
- Google Deletes 2,600 China-Linked YouTube Channels
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 6, 2020
Google has removed about 2,600 YouTube channels its Threat Analysis Group says we ...
- Kroger, Try Guys Raise Awareness For Online Grocery Delivery
MAD, Larissa Faw - Monday, August 3, 2020
The Try Guys' YouTube audience and food-related content closely align with Kroger ...