Television News Daily Editions for April 2012
- Television News Daily - Monday, April 16, 2012
- T-Mobile Punches Up Attitude In New Campaign
- NBC TV, Comcast Strike Ad Deal
- Food Network Brands Restaurant Reservation Service
- AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
- Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump
- Telemundo Chief: Hispanic TV Channels Get Half As Many Ads As They Should
- Ex-ITV Chair Grade: 'Monetise Digital Highways'
- TitleMax Signs Up For Rentrak Data
- NBCU Forms Style Media To Embrace Content, Products
- BET Moves Into 'Daily Show' Territory
- Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts
- STP Is Back With The King
- Cameron Hyped About 3D TV Despite 'Naysayers'
- Why 'Advanced' TV Ads Haven't Spawned a Marketing Utopia
- Troy-Bilt Adds Some Shazam To TV Spot
- NFL Now Allows Gambling Ads, But Not On TV
- TV Can Drive Social Media Activity, Accenture Finds
- Television News Daily - Friday, April 13, 2012
- Political Ads Could Be Airing On Public TV, Radio
- Dr Pepper Ties In With 'Marvel's The Avengers'
- NFL Network To Carry Rugby Championships
- Steve Mandala Out At NBCU
- ABC's 'General Hospital' Off Life Support
- Disappointing Sales Cited For Smart TV Set-Top Boxes
- Mobile TV Users Lament Lack Of Ad Variety
- Monterosa Launches Tools To Make TV More Interactive
- Hollywood Agents Turning To YouTube Talent
- Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
- TCM Builds Its Brand With Classic Film Festival
- Univision Deportes Wants Bigger Ad Slice
- Who Says TV Is a Dying Medium?
- Upfront Market On Autopilot, Researchers Trying To Scale New Heights
- MediaMind 24/7 Partnership Could Lead to TV Integration
- Report: Amazon Wildly Inflates Video Library
- Court Declares Public TV's Ban on Political Ads Unconstitutional
- When Reruns Are Welcome -- And When They're Not
- 'Mad Men' And 'Justified' Continue To Elevate Television
- Who's Number One? And How Long Will It Matter?
- Television News Daily - Thursday, April 12, 2012
- Steve Mandala Out At NBCU
- iPad Gives Apple Lead In Tablet-TV Push
- ABC's 'General Hospital' Off Life Support
- Fox Programs Sports On Saturday Nights
- Who's On Second? Data Shows Half Of Mobile Device Time Spent With TV
- Farmers Insurance Debuts 'Avengers' Creative
- TV Now Viewed Cross-Platform
- $200 Per Month For Pay TV: Insanity -- Or Not?
- Mobile TV Users Lament Lack Of Ad Variety
- Charter Promotes Interactive Ads
- Gawker Hires 'Fox Mole'
- TV Stations Look To Cloud Technology To Deliver Mobile Content
- TCM Builds Its Brand With Classic Film Festival
- Univision Deportes Wants Bigger Ad Slice
- Political Ads Could Be Airing On Public TV, Radio
- Dr Pepper Ties In With 'Marvel's The Avengers'
- Henry Schleiff Back In The Headlines -- At Least This One
- Paying Attention To Young Consumers' Short Attention Spans
- Return Path Data Lexicon: Bandwidth
- When Reruns Are Welcome -- And When They're Not
- Television News Daily - Wednesday, April 11, 2012
- iPad Gives Apple Lead In Tablet-TV Push
- Toro Puts Lawn Mower On Treadmill
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
- Multiscreen Viewing Up, Ad Reception Mixed
- $200 Per Month For Pay TV: Insanity -- Or Not?
- Gawker Hires 'Fox Mole'
- TV Stations Look To Cloud Technology To Deliver Mobile Content
- Hoping For Double Entendre, NBCU Turns To 'Green Machine'
- Trident Targets Gen Y Emotions With First Global Campaign
- Quick: Guess Which Brand Runs 500,000 TV GRPs Per Year?
- The Real Golden Age of Television: 15-25
- Calling Movies And TV Shows Some Really Bad Names
- Paying Attention To Young Consumers' Short Attention Spans
- The Commercial Value Index: Assessing TV Audience Value In The Age Of Dvrs
- Television News Daily - Wednesday, April 11, 2012
- CW Launches 2 New Reality Shows In May
- Tags, Social Media Sustain Turner TV Brands
- Toro Puts Lawn Mower On Treadmill
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
- Chrysler Loves Big TV Events
- VH1 Finds 'Adultsters' Stand Out In Millennial Crowd
- Trident Targets Gen Y Emotions With First Global Campaign
- WE tv; Lauren Gellert
- The Real Golden Age of Television: 15-25
- Flip Flopping Over TV Advertising Demand
- Calling Movies And TV Shows Some Really Bad Names
- Meet TV's "Saviors"
- Fictional TV For Its Media Plans
- The Commercial Value Index: Assessing TV Audience Value In The Age Of Dvrs
- Quick: Guess Which Brand Runs 500,000 TV GRPs Per Year?
- Television News Daily - Tuesday, April 10, 2012
- Mid-Tier Cablers Gain Most Viewers
- Convergence Goes Mainstream: More Homes Connect TV To Internet
- Fox Renews 'Girl,' 'Glee'
- Real Agencies In 'Mad Men' Reality
- Sports TV Costs Jump, Threatening Pay TV Model
- Troy-Bilt Goes Multi-Screen With Shazam
- March Madness, 'Voice' Score High In Social Media-TV Activity
- First 'Pitch': Not Exactly Ad For Real-Life 'Mad' Folk?
- ESPN Outreach Site Adds Podcasts
- Troy-Bilt Bridges TV, Mobile With Shazam
- "Cops" May Still Be Overlooked
- Tree Top: The Difference Is Local
- Online Video Producers Are Wasting Their Time Trying to Convince TV Companies to Take Them Seriously
- As In Football, A Great Media Plan Can Kill
- Television News Daily - Friday, April 6, 2012
- Olbermann Sues Current TV, Cites Marketing, Promotional Concerns
- Whew! Matt Lauer Stll On 'Today'
- The Web Video Challenge: Can the Big TV Players Be Leaders Again?
- U.S. Tablet, TV Usage Spikes
- Funny Or Die's New Division Creates Ad Spots
- TV Brand Rivalries: Samsung Holds Consumer Lead
- Appeals Court Gives Viacom Second Shot At YouTube
- Return-Path Data Lexicon: Clock Correction
- Olbermann, Patrick Still Brothers Long After ESPN's 'Big Show'
- Cable Network Carriage Issues May Now Focus On Ratings, Not Price
- Sarah, Oprah And Katie Wake Up Broadcast's Morning News And Entertainment Shows
- When Art Mattered: Second Screening An American Moment
- Al, Oprah Face Talk Of Troubled Networks
- Cotton Inc. Launches New Look
- Kia Keeps Burning Digital, TV Candles
- Capturing The Distracted TV Viewer: Most Of Us Watching Another Screen
- Acura Backs Marvel's 'The Avengers'
- Television News Daily - Thursday, April 5, 2012
- U.S. Tablet, TV Usage Spikes
- Yahoo, YouTube Gear Up To Battle Cable TV
- With New Deal, David Letterman Becomes Longest-Running Late-Night Host
- Funny Or Die's New Division Creates Ad Spots
- CBS, ESPN Tops With TV Viewers
- Reality Battles: 'Voice' Bests 'Dancing'
- Google+ Brings First TV Spot To UK
- Interactive TV Not Likely To Brush Direct Mail Aside
- Acura Backs Marvel's 'The Avengers'
- Al, Oprah Face Talk Of Troubled Networks
- Nielsen: Second Screening Is A Worldwide TV Habit
- TV Viewer Erosion: When And Where It Matters
- Social Media's Real Benefit For TV: Helping Weak Shows
- Television News Daily - Wednesday, April 4, 2012
- Tequila Patron: Racers Promote Drinking Responsibly
- Yahoo, YouTube Gear Up To Battle Cable TV
- With New Deal, David Letterman Becomes Longest-Running Late-Night Host
- Google Finds Channel Attribution Useful, But Misunderstood
- Clash Of Titans: Winfrey, Couric, Palin On Competing Shows
- TV Viewers Use Social Media To Support Favorite Shows
- ACTV8 Powers Fox Show Apps
- Could New Discovery Network Become A GOP Sound Bite?
- Online Summer Olympics Will Look a Lot Like Olympics on TV
- The Sometimes-Fleeting Value Of TV Personality Brands
- Episode 502: 'Tea Leaves,' -- Or, Requiem For A Heavyweight
- Television News Daily - Tuesday, April 3, 2012
- Carl's/Hardee's Ad With Kate Upton Proves A Bonanza
- Local TV's Online Revs Up 25%
- Forecast: 2012 Upfront To $19 Billion
- OWN Inks Better Deal With Comcast
- Tequila Patron: Racers Promote Drinking Responsibly
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
- Google Finds Channel Attribution Useful, But Misunderstood
- Clash Of Titans: Winfrey, Couric, Palin On Competing Shows
- Heineken Touts Newcastle Brown Ale
- Apple TV Could Struggle With Content, Ads
- FX's 'Anger Management' Airs On Viasat For Euro Viewers
- TV Viewers Use Social Media To Support Favorite Shows
- ABC Still Tops With 'Once," 'Desperate Housewives'
- Marketing Company Believes No Guts, No Glory
- Digital Services Know What I Watch, But Do They Know What I Need?
- Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V?
- Play Ball
