TVBlog
With David Letterman now out of the late-night picture, you might think the two Jimmies would be picking up his audience. But that might not be the case, if it's … Read the whole story
One of the biggest expected summer movies, Universal Pictures' "Jurassic World" -- set to open on June 12 -- has spent nearly $30 million … Read the whole story
In a defeat for the cable and telecom industries, a federal appeals court today refused to delay the new net neutrality rules. The move … Read the whole story
Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its … Read the whole story
ABC's NBA Finals continue to easily outperform results of a year ago -- as well as offering up the highest average viewership in nearly … Read the whole story
Showtime Networks will get a new chief executive officer next year -- its president David Nevins. Matthew Blank will be stepping down as chief … Read the whole story
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It's so weird and hyper-manipulated that it's hard to explain the concept of the new "unscripted" CBS summer replacement series "The Briefcase." But here … Read the whole story
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Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conference: a must-attend event for our industry's researchers. After declaring the Measurement Mandate … Read the whole story
- COMMENTARY
Rare are those big consumer-facing companies that don't need TV advertising -- companies that seemingly get all the "awareness" they need. But awareness isn't … Read the whole story
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It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would … Read the whole story
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It seems that each month there are new product updates and announcements from all the big players, as well as established companies in the … Read the whole story
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News broadcasters aren't the only ones targeting television monitoring service TVEyes. Satellite provider DirecTV also is going after the company. In a lawsuit filed … Read the whole story
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Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly. Read the whole story
