What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here.
Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
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Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with habitual ad blockers, typically impervious to traditional advertising.
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Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
Universal created a week-long influencer campaign that began 14 days before the film's release, consisting of a real-time skit that mirrored its terrifying plot.
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Sleep Number Content Draws Customers In
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
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Sleep Number Uses Content To Draw Customers In
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
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TBS Uses Instagram Live To Promote Season 2
To promote Season 2 and integrate "The Last O.G." into the broader cultural conversation, TBS conceived of The Bigger Picture Instagram Live after show.
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MGM's 'Roll The Dice' Game Show Wins Over Fans
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties as unsuspecting Sin City visitors answered trivia for huge prizes and a chance for an only-at-MGM experience.
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HBO Uses Voice To Make 'Westworld' Come Alive
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
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Marvel Contest Of Champions Reels In The Fans
Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film.
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AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website.
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Xfinity Scares Heck Out Of Millennials To Demo Its Product
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
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Crest's 'Chompers' Keeps Kids Attuned To Brushing
Gimlet Media partnered with Crest Kids to create a brushing audio companion that entertains kids every morning and night, over the course of exactly two minutes.
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SXSWestworld's Immersive Experience Promotes Season 2
The campaign promoted the event near Austin not as an HBO activation but as a real-life trip to "Westworld." Guests arrived at SXSWestworld via an exclusive Delta flight, Lyft partnership, and luxury buses.
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Milk Makes Its Way Into The Current Food Culture
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
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Shazam! Canine Q Gets Message To Veterinarians
Instead of serving up communications laden with complicated bullet points, it created Shazam-enabled print ads and challenged veterinarians to test their OA knowledge with a quirky quiz show.
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Sony Brings Hyper-personalization To Movie Launch
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
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Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.
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Tostitos Makes Its Super Bowl Ad All About The Party
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials.
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Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
When Netflix tasked MediaHub with growing viewership and social conversation for Season 2, they needed Eleven-level powers to make an even greater impact than its initial breakout success.
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