Small Business Local Ad Dollars Move From Facebook To YouTube
- by Laurie Sullivan @lauriesullivan, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year.
Local digital advertising will continue to rise from $68.4 billion in 2018 to $73.4 in …
