Small Business Local Ad Dollars Move From Facebook To YouTube

Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year.

Local digital advertising will continue to rise from $68.4 billion in 2018 to $73.4 in …

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