Commentary

Education Gap Widens As Programmatic Performance Options Multiply

by Laurie Sullivan , Staff Writer, April 30, 2018

Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to "Performance Marketing Actually Performs," a study released by programmatic platform MediaAlpha.

The survey, commissioned by Forrester Consulting to evaluate the current state of performance marketing, identified a major knowledge gap among …

data, local search, performance marketing, programmatic, research, search

1 comment about "Education Gap Widens As Programmatic Performance Options Multiply".

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Neha Misra from MBuy, April 30, 2018 at 4:29 p.m.
All media is performance media, so if any of the channels, (regardless of programmatic or not) are not adding to the bottom line or value of a business, the advertiser should question the contribution of it. The only barrier to entry is - to not look beyond marketing ROI. Yes, programmatic is a lot more real-time and the technology keeps improving by leaps and bounds. Precisely why niche experts and agency specialists are required in our industy more so than ever!
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