Commentary

Education Gap Widens As Programmatic Performance Options Multiply

by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018

Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to "Performance Marketing Actually Performs," a study released by programmatic platform MediaAlpha.

The survey, commissioned by Forrester Consulting to evaluate the current state of performance marketing, identified a major knowledge gap among …

data, local search, performance marketing, programmatic, research, search

1 comment about "Education Gap Widens As Programmatic Performance Options Multiply".

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Neha Misra from MBuy, April 30, 2018 at 4:29 p.m.
All media is performance media, so if any of the channels, (regardless of programmatic or not) are not adding to the bottom line or value of a business, the advertiser should question the contribution of it. The only barrier to entry is - to not look beyond marketing ROI. Yes, programmatic is a lot more real-time and the technology keeps improving by leaps and bounds. Precisely why niche experts and agency specialists are required in our industy more so than ever!
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