Commentary

World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet

by Sean Hargrave , Staff Writer, June 8, 2018

The World Cup will account for one in ten of every new ad dollars spent on advertising globally this year. That's the takeaway from Zenith's report this year, which predicts the tournament will add $2.4bn to global advertising this year.

There is an interesting takeaway from the report, regarding social, …

ad spending, china, football, london, research, russia, social media, uk

1 comment about "World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet".

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blank blance from funny inc., June 10, 2018 at 5:21 a.m.
I don't care so much about ads but I don't want to be tracked without clear notification and consent. The coalision for better ads e.g. does not seem to have any criteria in that regard. Hence,. I block the scripts and tracking cookies myself. As a beneficial byproduct most ads are blocked as well. Sides that try to force you to deactivate your ad blocker ironically need an ad blocker as the privacy settings cause the anti ad blocker script to trigger. Therefore, an ad blocker that intelligently kills the ad blocker detection is required. Fortunately for most important websites such anti anti ad blocking detection is readily available.
The ad industry does need to understand the need for privacy and actually value the user as a customer and not as a Margin of Profit before they deserve to get some attention. And viewing sites with an ad blocker is not shop lifting. The Html and scripts are publicly available. I just chose what to view and what not - which is also not illigal. Shop lifting would be the bypassing of subscription barriers without paying.
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