Commentary
The Chinese Are Coming - And They Have Future-Proofed Their Brands
- by Sean Hargrave , Staff Writer, October 9, 2018
China has always been represented as a staggeringly huge market that is there for marketers to reach out to.
Notwithstanding the current trade with the US, the country has been opening up for the past couple of decades and brands have been keen to reach a growing middle class who …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
