Data And Analytics Are The Biggest Martech Challenges: Study
- by Ray Schultz , November 8, 2018
Brands are getting better at integrating marketing technologies into their stacks. But they face hurdles -- especially in the areas of data management, analytics and attribution, according to Marketing Technology Trends, a study by Ascend2.
As in past studies, email marketing tools are rated as the easiest technology to implement. …
