B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows

Most B2B marketers believe in account-based marketing (ABM). But it’s still a relatively new practice, according to the 2018 ABM Benchmark study, a report by ITSMA, the marketing community that pioneered the idea in the early 2002; Demandbase; and the ABM Leadership Alliance. 

Of those surveyed, 52% have been implementing …

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