Device Viewing Rises, Total TV Usage Flat

Pivotal Research Group, in its analysis of Nielsen data, says there were gains of near 50% earlier in the year for internet-connected device (ICD) viewing.

Share of viewing on internet-connected devices was 16.5% for adults 18-49 during November 2018, 11.9% in November 2017 and 8.4% in November 2016.

Looking at …

2 comments about "Device Viewing Rises, Total TV Usage Flat".
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  1. Ed Papazian from Media Dynamics Inc, December 18, 2018 at 11:36 a.m.

    Very interesting, Wayne. Is it possible to posta link to Brian's report? Thanks.

  2. Douglas Ferguson from College of Charleston, December 18, 2018 at 3:49 p.m.

    PBS made good sense before the proliferation of channels. Not so sure nowadays.

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