Device Viewing Rises, Total TV Usage Flat
- by Wayne Friedman , December 18, 2018
Pivotal Research Group, in its analysis of Nielsen data, says there were gains of near 50% earlier in the year for internet-connected device (ICD) viewing.
Share of viewing on internet-connected devices was 16.5% for adults 18-49 during November 2018, 11.9% in November 2017 and 8.4% in November 2016.
Looking at …
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Very interesting, Wayne. Is it possible to posta link to Brian's report? Thanks.
PBS made good sense before the proliferation of channels. Not so sure nowadays.