July 19 - 22, 2023
financial services
Millennials Show Less Loyalty To Banks
- by Tanya Gazdik , February 21, 2019
Millennials are 50% less likely than baby boomers to be brand-loyal to their banks, according to research.
Only one out of six millennials (17%) said they couldn’t imagine ever wanting to change from their current banking partner, per research from Marqeta, a fintech startup backed by Goldman Sachs and Visa. …
