Commentary

Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task

Google does a pretty good job of branding and creating names for its advertising products. Most recently, it changed Google AdWords to Google Ads, retired DoubleClick, and consolidated several others.

Branding a product or a service isn't as easy. It takes financial backing, time and lots of forethought to walk …

1 comment about "Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task".
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  1. Anne Zeiser from Azure Media, March 25, 2019 at 11:05 a.m.

    This was interesting. Do you have a link to the original research? Thanks.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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