Commentary

Mobile Consumption Outpaces TV

Hard as it must be for older generations to believe, U.S. consumers are now spending more time on mobile devices than watching TV.

That’s according to eMarketer, which finds the average U.S. adult will spend 3 hours and 43 minutes per day on a mobile gadget this year -- slightly …

2 comments about "Mobile Consumption Outpaces TV".
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  1. Ed Papazian from Media Dynamics Inc, June 13, 2019 at 8:10 a.m.

    Also noteworthy, the average American devotes more time to sleeping than to either TV or smartphones. Advertisers take note.

  2. John Grono from GAP Research, June 14, 2019 at 3:17 a.m.

    I am thinking of launching 'air media'.   I spend 24 hours a day breathing the stuff!

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