Marketing Automation Mostly Focused On Campaigns, Study Finds
- by Ray Schultz , July 16, 2019
Brands considering marketing automation strategy are most focused on bucking up their campaign performance, according to Marketing Automation Integration, a study byAscend2.
Their primary reasons for deploying automation are to improve campaign effectiveness (57%), marketing/sales alignment (53%) and quality lead generation (49%).
Among the lesser-ranked factors are improvement of marketing-related …
