Study: Sports Gamblers Are Big Pay TV Subscribers
- by Wayne Friedman , September 11, 2019
The growing interest in legal sports gambling could mean more potential TV viewers, according to a recent analysis
of sports programming by Altman Vilandrie & Company.
Some 92% of frequent gamblers (those who participate regularly in sports betting and/or fantasy sports) are pay TV subscribers, according to the study, which also …
