AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not

A major international study commissioned by the American Marketing Association (AMA) New York indicates a serious disconnect between consumers and marketers may lead to some inertia in technology and digital marketing expenditures in the U.S.

The study, which conducted in-depth interviews with consumers and marketers in each of the world’s …

3 comments about "AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not".
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  1. Ed Papazian from Media Dynamics Inc, September 24, 2019 at 8:45 a.m.

    Joe,   a question. Is this a new format for MP which does not allow readers to scan all recent comments via the "feedback" option except article by article. If so, it will stiffle comments as very few people will go article by article to check on what feedback they generated. The old format allowed readers to quickly scan all of the recent feedback and decide which ones---as well as the articles involved----were worth noting or adding comments to.

  2. Ed Papazian from Media Dynamics Inc, September 24, 2019 at 9:08 a.m.

    Joe, I found the feedback loop but it's not that easy to locate. Any chance of giving it more visibility---like before the format change?

  3. Ed Papazian from Media Dynamics Inc, September 24, 2019 at 9:36 a.m.

    Looks like things have returned to normal. That's good.

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