Commentary
NBC's LX Targets News Service To Younger Viewers
- by Wayne Friedman , Staff Writer, September 25, 2019
Local TV news is a great part of traditional TV content -- something heavily skewed to older TV viewers. But local TV news content as a digital platform? Maybe that’s a better bet to pull in
young media consumers.
NBCUniversal Owned Television Stations is launching a local TV-based news network …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
Wayne, almost everyone watches TV news to some degree---like once a week or once every two weeks. The primary difference is in frequency with those over the age of 50 watching many, many, many more news channels and shows much more frequently than the younger set. There is no doubt that the new NBC venture will attract a younger audience than its broadcast and cable counterparts, but I doubt that it will attain very large or even a modestly sized average minute audience. I wish them luck, however---as they will need it.