January 25, 2023
Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
- by Joe Mandese @mp_joemandese, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annual conference in Orlando, Florida this week, a new report from MediaPost's Research Intelligencer finds that the role of brand equity is eroding.
The report, which is based on interviews of advertiser and agency executives conducted by Advertiser …
