January 25, 2023
GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
- by Joe Mandese @mp_joemandese, November 11, 2019
Noting that two of the category’s biggest players — Netflix and AT&T — already are spending about $1 billion each annually to market their SVOD (subscription video-on-demand) services direct to consumers, a new GroupM Business Intelligence report makes the case that SVOD marketing “could spend incremental billions on advertising each …
