Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

by Laurie Sullivan , Staff Writer @lauriesullivan, November 11, 2019

Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to brand awareness and consideration for campaigns running across the marketplace.

Advertisers increased investments …