WFA: Traditional Media Price Inflation To Outpace Digital In The U.S. Next Year


Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called "traditional media," according to estimates released today by the World Federation of Advertisers (WFA).

The WFA's "Outlook 2020" report, which analyses data supplied by Publicis Media's Zenith unit, shows ...

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