WFA: Traditional Media Price Inflation To Outpace Digital In The U.S. Next Year


Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called "traditional media," according to estimates released today by the World Federation of Advertisers (WFA).

The WFA's "Outlook 2020" report, which analyses data supplied by Publicis Media's Zenith unit, shows …

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