January 25, 2023
GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
- by Joe Mandese @mp_joemandese, December 3, 2019
GroupM now projects U.S. advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for 2019 in its last report published in June.
The U.S.’s underlying growth, excluding directories, also improved to 7.6% in GroupM’s revised forecast, up from just 5.8%, …
