Commentary
Is Personalisation A Step Too Far?
- by Sean Hargrave , Staff Writer, December 6, 2019
This week's Gartner for Marketers report is
hugely interesting.
The main headline was that personalisation is going to be abandoned by 80% of marketers by 2025 but that, for me at least, wasn't the real take-out of what were a bunch of predictions stretching beyond the usual December installments of …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
