Commentary
Has Influencer Marketing Just Been Busted?
- by Sean Hargrave , Staff Writer, February 20, 2020
It's interesting to see evidence today of a mob mentality that makes influencers attract more "likes" for brands they are working with.
Take the like count away from Instagram and -- guess what -- fewer likes are achieved. But could other factors be at play as well in likes going …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
