Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don't

The world may be sick, but the long-term prognosis for many brands will be uncertain if they don't respond correctly to the COVID-19 pandemic, according to findings of a comprehensive analysis released today by global marketing and media research company Kantar.

In the report, "COVID-19 Barometer," as well as a ...

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