Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
- by Joe Mandese @mp_joemandese, March 31, 2020
COVID-19 is testing every facet of our global society, including the role of brands, and new research from renowned brand trust researcher Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical role.
The study, a special report entitled …
