January 25, 2023
D2C Category Remains Strong Despite Pandemic 'Headwinds'
- by Joe Mandese @mp_joemandese, April 2, 2020
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this year in the U.S., despite "mounting challenges" created by the pandemic.
eMarketer defines D2C as digital native brands that started as independent online retailers selling directly …
