Political Advertising Sees Slowdown, Digital Remains Stable

Political advertising -- for individual candidates, political action committees and other areas  -- has been lower over the last few weeks, but political marketers are still buying messaging on key platforms.

Donald J. Trump For President Inc. has spent $1.4 million from March 22 through March 28 on Facebook and …

1 comment about "Political Advertising Sees Slowdown, Digital Remains Stable".
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  1. Leo Kivijarv from PQ Media, April 3, 2020 at 3:12 p.m.

    Historically, spending starts slowing down once a political party decides on its candidates, regardless whether there are two or more candidates still on primary ballots. Even without the virus, candidate spending was projected to fall during the summer as well. Normally, almost 75% of a year's political media buying gets crammed into the last two months of the campaign after the Labor Day holiday, as people start to make decisions after the summer vacxation. 

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