National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 Crisis

High TV viewing continues a month into the COVID-19 crisis, with more stay-at-home workers and students -- as well as more program fragmentation, according to TV ad platform Simulmedia, in its analysis of Nielsen data.

One key indicator: There are three times the number of national TV network programs posting …

Next story loading loading..

Discover Our Publications