How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It

by Joe Mandese , April 17, 2020

The current pandemic has a D-Day for marketing: it's not that it's about a "disease," but about a new era of "disruption" that will accelerate a shift that has already begun to take place in the purpose of brands: making them less about you (the consumer), and more about us …

advertising, brand image, brand marketing, covid-19, economy, research

1 comment about "How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It".

Check to receive email when comments are posted.

PJ Lehrer from NYU, April 19, 2020 at 1:07 p.m.
The working class already understands it's about the "we." It's time for affluents to catch on...
http://pjlehrer.blogspot.com/2020/03/american-individualism-has-become.html
Reply

Next story loading

How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It

Discover Our Publications