Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic

Two months into the COVID-19 pandemic more Americans say one of the behavioral change they plan to make after the crisis is over is to spend less time with media. That's one of the findings from the eighth weekly tracking study from Mindshare.

Far more Americans (50%) told Mindshare they …

5 comments about "Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic".
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  1. PJ Lehrer from NYU, May 4, 2020 at 1:56 p.m.

    But will they still be hoarding toilet paper and drinking Tropicana orange juice?
    http://pjlehrer.blogspot.com/2020/04/my-new-normal-buying-spool-of-thread.html

  2. SDK Cruz from HealthisWealth, May 4, 2020 at 2:52 p.m.

    Nice post, I would like to say thank you for sharing this news. LEarn More

  3. Ed Papazian from Media Dynamics Inc, May 4, 2020 at 4:23 p.m.

    Joe, I assume that Mindshare perovides demographic breaks in this study and the key finding would be whether people who are usually at work or school but are now trapped at home during the daytime and early evening hours on weekdays  think they will spend less time with the media after the crisis is over---a very likely result----and whether they think that whatever their use of media was before the pandemic, they expect it to be the same or lower when "normalcy" returns.  I assume that this was also covered in the questionnaire. Just curious about what level of detail they proivided.

  4. Joe Mandese from MediaPost Inc., May 4, 2020 at 5:08 p.m.

    @Ed Papazian: I believe Mindshare collect demographic breaks for all the questions it asks, but it did not publish them for this question in its new report. Sorry. I reported on all the data that was published for this question.

  5. Ed Papazian from Media Dynamics Inc, May 4, 2020 at 7:06 p.m.

    Thanks, Joe. I assumed that was the case.

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