Commentary
The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
- by Ray Schultz , Columnist, May 28, 2020
Almost a third of consumer brands say personalization is a top priority this year. And another third will start initiatives over the next 12 months.
But they face many hurdles, including inaccurate data and concerns about privacy, according to a study titled Put Identity Marketing In The Center Of Your …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
