January 25, 2023
Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B
- by Joe Mandese @mp_joemandese, June 15, 2020
The global ad economy will contract 7.2% this year -- the worst reduction in worldwide ad spending in recent memory -- according to the latest estimates from IPG Mediabrands Magna unit.
That estimate includes the stimulus from cyclical events that add incremental spending to the global ad economy such as …
