Commentary
Interest In 'Brand Safety' Continues To Spike, 'Customer Focus' Too
- by Michael McLaren , Op-Ed Contributor, July 8, 2020
Our current multiple crises environment has thrown many marketers’ strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual.
This week's analysis of marketing-related interest and intent data from Bombora shows two big themes.
One is how interest in brand safety correlates to a …
