Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%

The U.S. and world ad economies will contract 6.3% and 9.4%, respectively, according to a consensus of the Big 3 agency holding company forecasters that have revised their outlooks in the aftermath of the COVID-19 pandemic, as well as the U.S. and global economic recessions.

The consensus, which could well …

Next story loading loading..

Discover Our Publications