Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void

A day after Nielsen confirmed it is shutting down its place-based video measurement service in October, out-of-home measurement firm Geopath announced it has dramatically increased the supply of “measured inventory” available via its “insights suite.”

In a statement, Geopath said its supply increased “by 50% since the integration of ...

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