TV Viewing In Q3 Sees 20% Decline, Kids TV Down 29%
- by Wayne Friedman , September 14, 2020
Nearly three months into the third quarter, traditional TV viewing is down 20%, according to recent analysis, due to the later start of the NFL season and lower results from summer shows including “America’s Got Talent.”
Bernstein Research says broadcast Nielsen-measured live program-plus same-day viewing among 18-49 viewers is down …
Wayne is this analysis based on all dayparts for "linear TV" and are the percentages quoted all for live plus same day viewing? Or are we just talking about prime time?