Commentary
Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
- by Karlene Lukovitz @KLmarketdaily, September 22, 2020
Political ads have followed consumers to popular streaming services. But unlike traditional TV broadcasters, streamers are not required to disclose how ads are targeted or who is viewing them.
And while social media platforms have begun to come under public and government scrutiny, streaming services seem to be flying under …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
