IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
- by Karlene Lukovitz @KLmarketdaily, September 30, 2020
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, as well as increase the likelihood they will take actions like recommending a brand, visiting its site, or considering buying its products.
That’s the …
